The best investment strategy I have found for women investors, and this also works for any investor as well, is to have a team of experts that are working with you. Your team should consist of your attorney, accountant, Realtor and property manager. You know the old saying,” two heads are better than one”? Well when it comes to real estate, three or four knowledgeable heads are what you need.
Especially if you are new to real estate investing, it is smart to work with experienced advisors who can help you crunch the numbers and recognize a good opportunity. Now more than ever, you must make good quality investments and not worry about quantity. I also recommend working with a coach or mentor and joining real estate investment club. Networking is important because you can learn from other investors and pick up some good investment strategies.
Women hesitate to invest in real estate because they are afraid. One of the most common fears is thinking that you need a lot of capital to get started. You do need some money to start; but for those novice investors lacking a down payment or with credit issues, a lease option or master lease option strategy is a good way to get started.
Since there are so many opportunities right now to buy affordable properties by investing in short sales and foreclosures, women have many options to consider. Women also think they don’t know how to negotiate. This is not true. Women are great at getting what they want. They have a softer approach and many times that works in their favor when negotiating, especially in today’s market with distressed homeowners. Women tend to be more sympathetic. Many women I know have great success with distressed homeowners and end up negotiating for homes way below market value.
Since women like to enter into relationships, this is a tremendous asset to women investors. People like to do business with them. This is advantageous when you buy and flip properties. You want to establish a pipeline of buyers that you can count on when you find a good deal and you want to flip it. Women should consider investing in today’s market because market conditions are perfect right now.